Hocus pocus!
Building a successful business is magic. It’s concocting a potion, building a spell – a combination of the right ingredients, the right intention, and whole lot of alacaf’nzam! Entrepreneurial magic starts with how you tell your company’s story and convey its purpose.
Words matter. Words are everything.
Satisfied Adventurers
“I really enjoyed working with Tyrie on the copy for my website. He was able to take not only things I said to him, but also things unsaid, and turn it into the perfect copy for my website. I constantly get compliments on the overall ethos of my site and brand, and Tyrie’s copywriting is such a huge part of that. Honestly, I wish he was able to write this testimonial for me because he’s somehow better able to convey what I’m thinking and feeling than I am!”
“Tyrie helped us with naming our brand and we could not have been more happy with the result. PAN Asheville (all of Asheville) but also panache (confidence of style, manner, brio, zest). The combination of these two meanings created a depth and flair that exactly fit our brand and who we are. Actually the first thought that came to my mind when i heard it was “ that’s genius!” . The name of your brand is something so substantial and profound, i remember thinking “how is one ever able to decide on what is right” , but when Tyrie presented Panashe to us we knew in our guts that that’s us. ”
“It was clear from the get-go that Tyrie has a passion for taking companies’ brands to the next level. His suggestions on brand direction were thoughtful and professional and they certainly helped us elevate our brand essence and online presence.”
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Word casting ability
To create something, you must speak it. As our mothers tell us, we must “use our words.” That’s old magic. Words spark inspiration, revolution – whole civilizations have been moved and entire fortunes won on words. That magic is not dead.
It’s dangerous to go alone!
As an entrepreneur, you should consider how you can take ownership of your brand’s voice and content. Yes, I know; you “can’t write”. If I had a nickel for every time I’ve heard that, I’d have a big-ass jar of nickels, which might be the most useless thing imaginable, but, you get the point.
Here’s the thing – if you can deliver your elevator speech to an investor or clearly explain your business over drinks with a friend, you can write about it. It may take some coaching and some workshop time, but I promise you can do this.
Let us work our magic so that you can work yours. Together, we’ll summon dragons, write some killer copy, and take over the damn planet. It’s a total win.